The Hubb team flew down to sunny Newport Beach earlier this week to attend the CEMA (Corporate Event Marketing Association) Summit. The annual CEMA Summit is an opportunity for corporate event marketers and suppliers to gather for two days of education, engagement and connections. We attended the sessions and gathered all the best content, so that you too can stay in the know on the latest event marketing trends without leaving your desk.
Crafting the Customer Experience for People Not Like You
Providing a great customer experience is not just the right thing to do, it also makes smart, strategic business sense. Kelly McDonald, president of McDonald Marketing, gave us some valuable ways to delight and engage your customers. Here are five tips from Kelly:
Real Time Event Marketing
Marketing and PR guru David Meerman Scott shared some valuable insights on incorporating real-time marketing into your corporate event marketing plans. The #1 insight for us: don’t be afraid to share! How can you make everything you do at an event sharable?
The Art of Storytelling
We all know content is king, but how do we make good content that people want to read and share? By telling a story, of course! Jim Spellos, President of Meeting U, provides some great advice on how to create a compelling story.
Your Digital Event Assistant
Hubb’s own Josh Vande Krol broke down the hundreds of hours and thousands of emails required to coordinate with your speakers and build your conference schedule. He then presented ways that corporate event marketers can save a TON of time and reduce human errors through the power of automation.
Pretty cool, right? Request a demo and we’ll show you all this and more!
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