Vendors Unite to Form Event Tech Tribe, Offer Best-of-Breed Solutions and Support for Event Management Success

By on Jan 24, 2017 Category: Press Release 0 comments

Founding Members Glisser, Hubb, ShowGizmo, Swoogo and TRC Build Platform for Education, Integration and Collaboration for Event Managers and Planners

VANCOUVER, Wash. – January 24, 2017 – Event content management software developer Hubb has joined Glisser, ShowGizmo, Swoogo and TRC to form the Event Tech Tribe, a partnership of event technology providers dedicated to equipping event managers, planners and marketers with best-in-class technology solutions. The Event Tech Tribe offers event professionals access to technologies, expertise and support from its member companies, whose solutions address critical event management workflows including registration, content management, mobile applications, attendee badging and tracking, and interactive presentations.

Each member of the Event Tech Tribe can access its partners’ services and solutions on behalf of its customers, offering a comprehensive portfolio of best-in-class solutions, all designed to simplify work and amplify results for event professionals. The founding companies of the Event Tech Tribe have committed to integrate their complementary technology solutions, assuring interoperability between systems, and have made a year-long commitment to a series of live in-person and online events to bring the latest in best practices and industry intelligence to event managers and planners.

Every Tribe company is led by an experienced event professional who sits on the committee that directs the organization’s efforts. “The raw potential of event technology has spurred an explosion of new companies and products,” said Allie Magyar, CEO and founder of Hubb. “However, the task of qualifying, sourcing and integrating those promising technologies has fallen to the already overworked event planner. As event professionals ourselves, we formed the Event Tech Tribe to alleviate that burden, allowing event planners to choose any of our best-in-class solutions and entrust the integration to our teams, saving valuable time and money.”

“This is a partnership founded on a handful of common, closely held beliefs among like-minded companies,” added Leonora Valvo, Swoogo CEO “We believe that each piece of event technology needs to be outstanding on its own merits. We believe the vendors who deliver the most value to the customer are those who focus on their part of the ecosystem and do it extremely well. And we believe that the best thing we can do is put the customer and their needs first. With these guiding principles, together we can make the work of the event professional easier and more satisfying than it has ever been.”

The founding members of the Event Tech Tribe are:

  • Glisser – developer of interactive presentation platforms, based in the US and UK;
  • Hubb – provider of event content management solutions, based in Vancouver, Wash., USA;
  • ShowGizmo – New Zealand-based developer of mobile apps for attendees;
  • Swoogo – developer of event registration solutions, based in the US and UK;
  • TRC – badging and attendee tracking solutions provider, based in Princeton, NJ, USA;

The Event Tech Tribe will host a no-cost webinar series about sharing best practices, new innovations and practical tools to help event managers and planners enhance their skill sets. On January 25, the Tribe will host the first of a monthly curriculum of Event Intelligence webinars, focused on the emerging API Economy in event tech. Attendees can register at In addition, the Tribe will host a series of lunch-and-learn events, offering CMP credits on a variety of event management topics, with the first gatherings scheduled for March 28 in New York and March 29 in Washington, D.C.

The tribe will also be at International Confex in London, UK March 1-2. They can be found at booth B37C.

About the Event Tech Tribe

The Event Tech Tribe is a collaborative ensemble of best-in-class event technologies that have chosen to work together technically, but more importantly, to coordinate at a client level. We’ve brought together similarly minded companies and built a way of working that puts the customer first. Every member of the Tribe is run by an experienced event professional, culturally hard-wired to think like an event planner, using technology to get results, rather than just for technology’s sake. The founding members of the Tribe are Glisser (, Hubb (, ShowGizmo (, Swoogo (, and TRC (

For more information, visit

About Hubb

Hubb brings order to the chaos of content management for meetings and conferences. Our flagship cloud-based software platform uses simple, automated workflows to streamline collecting, managing and marketing of all event content from speakers to sessions to sponsors. Hubb is a platform that allows you to administer calls for papers, abstract grading, session and speaker management, and content marketing. The software scales to the needs of events of all sizes, and it integrates easily with other event technologies to ensure all content is consistent and up-to-date. Founded by veteran event management professionals, Hubb makes its headquarters in Vancouver, WA.

For more information, visit


Media Contact
Raime Merriman

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