Seamlessly merging legacy events into one amazing conference
Community Brands accelerates technology innovation in underserved markets to level the playing field between for-profits and purpose-driven organizations. Through its connected engagement platform, the company helps purpose-driven organizations manage mission-critical operations and relationships.
Community Brands was created when several technology companies, which all served associations and nonprofits, merged. Many of the companies had been hosting small user conferences with their customers for years, but in 2018 Community Brands opted to consolidate the acquired companies’ legacy events into one large conference to support all its customers and partners as one big Community Brands family.
But the creation of the super event, Xperience18, came with some challenges. To successfully consolidate the legacy events into one large conference, Community Brands needed an event technology solution that would:
- Empower remote teams to collaborate in real time with a single source of truth for conference data
- Enable specialists from a variety of backgrounds to access, review and grade speaker submissions
- Allow for streamlined management of 1,500 speakers with nearly 20 content tracks