Helping to make human connections, virtually

ResourceOne is the event services arm of HelmsBriscoe, the world’s largest meetings procurement and site selection company. Offering planning and logistics for events that run the gamut from industry trade shows to small conferences for non-profits, ResourceOne had to adapt quickly when client demand for holding virtual events skyrocketed.

Our clients want virtual event software that makes
it easy for attendees to communicate with each
other effectively."

ERIC BAESEL
Technical Director & Virtual Events Producer

“Our clients want virtual event software that makes it easy for attendees to communicate with each other effectively,” said technical director and virtual events producer Eric Baesel. “They recognize virtual events are different than those held at a site, but they still want to replicate the type of community created at an in-person event.”

With a new software vendor dropping into the virtual event space seemingly every day, Baesel turned to a proven, established solution to help him serve ResourceOne’s broad array of clients.

Making human connections with an intuitive virtual event platform.

“Our clients want options when it comes to how they interact with each other,” said Baesel. “We chose Hubb in no small part because their conference planning software offers participants everything from one-to-one communication to round table discussions.”

We chose Hubb in no small part because their conference planning software offers participants everything from one-to-one communication to round table discussions.”

ERIC BAESEL
Technical Director & Virtual Events Producer

Hubb is designed for attendees to tailor virtual events to their needs. Built for ease of use, Hubb makes it a snap for participants to quickly set up meetings, have breakout sessions, and exchange ideas without straying beyond the virtual walls of the event. “A key measure of success is how well we keep everyone paying attention to the conference,” said Baesel. “Hubb has so many tools for participants to connect with each other and help keep the focus inside the venue, it makes my job easier.”

Customizing experiences without calling customer support.

“We help our clients with every aspect of their event and that includes the virtual event platform,” said Baesel.

ResourceOne conference planners don’t just hand their clients login credentials and expect the platform to do everything else. Planners are an integral part of event preparation and they work closely with their clients during the event itself. Part of their white glove service is also ensuring clients get everything they need out of the virtual event platform.

“I really appreciate how the Hubb software offers us powerful tools for use behind the scenes,” said Baesel. Conference planners can do things like set up sessions, customize the registration process, and produce surveys, all on their own. “We’re able to turn on a dime responding to our client’s needs,” said Baesel.

Hubb creates a visually immersive experience that is also easy for attendees to navigate”

“Hubb provides the level of support we need for an event, whatever it is.”

“Ease-of-use and flexibility make Hubb an attractive solution for our clients,” said Baesel. “For me, it’s the personal touch of having a Hubb representative checking in on a regular basis, making sure that everything is working the way we need it to.”

As a result, the most common feedback Baesel receives from participants about the Hubb has been about how enjoyable the virtual environments have been. “Hubb creates a visually immersive experience that is also easy for attendees to navigate,” said Baesel. “Our planners don’t spend hours explaining complicated dashboards or systems and attendees see it it’s intuitive.” Hubb’s easy-to-use platform and responsive customer support enables planners to focus on creating a more immersive experience, not putting out fires.

“Clients consistently tell us that attendees enjoy being on the platform, so when an event is a success, a lot of credit has to go to the software,” said Baesel.

“Hubb listens to the people who use their platform. They get our industry and understand how to use technology to address pain points,” said Baesel. As virtual events become increasingly popular, they are likely to be a component of more and more events in the future. Hubb continues to grow and evolve, making Baesel confident about serving client needs that are constantly changing.

“Hubb has committed to being a partner and not just a vendor,” said Baesel. “They take my event and my client’s event as seriously as I do.”