Better Education for All
The National Brownfields Training Conference is the largest event in the U.S. for environmental revitalization and economic re-development. The three-day agenda covers sustainability efforts for the brownfields industry, so effortless and robust content management and marketing capabilities are especially critical. Held every two years by the International City/County Management Association (ICMA) and the U.S. Environmental Protection Agency (EPA), the conference attracts up to 2,500 stakeholders from the private and public sectors, including local government.
Roma Shah, Assistant Program Manager, Global Programs at ICMA, says, “The main goal of the conference is to thoroughly educate all attendees. It’s a very diverse group: We get environmental engineers and geologists who want to learn more about the clean-up process, and real estate developers who want to know more about where they can make investments. Even if someone knows nothing about brownfields, they should leave our conference knowing much more about it than they ever thought they could.”
Roma brought in Hubb’s educational content management platform for the conference, with excellent results. “Hubb helped us create stronger educational material. We had 150 sessions, and we were looking for more efficient ways of managing staff time to focus on the educational content,” she says. “Hubb greatly reduced the administrative LOE [level of effort] burden so we could spend more one-on-one time engaging with our speakers and ensuring content was relevant to all of our attendees.”