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Mapping the Audience Journey in a Virtual & Hybrid World

We all know the importance of creating audience profiles for our events (right?), and that same strategy applies when we want to take our events virtual, or layer in digital elements to create a hybrid event. This webinar walks you through, step-by-step, how to create meaningful audience profiles and how to create journey maps for each of them. We’ll show you the areas to zero in on when it comes to virtual and hybrid events to make sure you create experiences that keep your audience happy and engaged.


In this webinar you’ll learn

  • How to create compelling audience profiles
  • The key steps to creating a journey map for virtual & hybrid events
  • How to use your profiles and journey maps to create incredible audience experiences both online and off

Presenters:  Allie Magyar, Founder and CEO of Hubb, and Naomi Clare, Founder and CEO of Storycraft Lab

Just want the slideshow? Check out the presentation deck here.

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